International Product Growth

Your Key to Connecting with the World

In a world where companies are by nature global from day one, international product growth is no longer an choice, it is a business necessity.

Multi-market companies need to think holistically and strategically about their infrastructure, how to structure international programs, hire and build their teams, and which markets to focus on. These are all topics I have experience in and can help you with.

What is international product growth?

Simply put, international product growth is the strategic expansion of your product into new markets. It typically involves a cross-functional and interdisciplinary approach to adapt your product suite. Companies who successfully execute international expansion strategies will be typically be rewarded with a diversification of their revenue streams, increased user growth and brand recognition, even potentially a competitive advantage in their space.

Do all companies need international product growth?

In short, no. The decision to take your company global will depend on a variety of factors. Is there demand for your product? Is localization holding you back from growth? Do you even have product-market fit? If the answer to these questions is yes and you’d like to explore more – let’s chat or you can book a call directly.

What are the most important aspects of international product growth?

International product growth is a diverse field which can impact all areas of the traditional funnel – from acquisition to engagement and retention. The most important elements of international product growth will depend on the product itself. Although the fundamentals of international expansion are fairly consistent at a foundational level, each product or company is unique and requires a tailored approach to its strategy.

What are common areas of focus for international expansion?

In international product growth, a few topics are frequently discussed, here’s a short list of the most common:

App Store Optimization (ASO)
- app store localization
Culturalization (c13n)
Internationalization (i18n)
Localization (l10n)
Product Management
Search Engine Optimization (SEO)

To learn more about the various topics check out this glossary of international product growth terms.

By the Numbers

International is the key to unlocking user growth, revenue and other impactful metrics. The top 10 apps in the App Store and Play Store have a few things in common.