Product Leader with a Passion for All Things International
Modern problems require modern solutions. The game may be changing but the fundamentals have not. Everyone still needs international product growth, but in a today-way not yesterday. I help companies to bridge the gap between the latest technologies and their international expansion roadmaps.

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About
Andy Andersen is an expert in international product growth, advisor, mentor, and self-proclaimed foodie with over 10 years in action. He’s driven international expansion efforts in globally recognized brands like Tinder and Brave and helped dozens of companies in their journey to grow their product in new markets. The impact of his work has reached millions, if not billions, of eyes. With a strong passion for integrating culture into modern technology, Andy helps companies from startup to enterprise scale, optimize and innovate.

Do more, with less.
Like all fields, international product is evolving. The traditional business models and workflows are no longer as relevant as they once were. With the simultaneous advance of AI and global digitization, there’s more pressure now than ever before to be efficient, be bold and innovate.

15+
Built teams of 15+ people
100+
Worked with over 100 languages
$xxxM
Initiatives have led to $xxxM impact
People Who’ve Worked with Me
Andy has been an amazing leader for our localization team. With his international experiences and knowledge, he understands and values the unique needs of each country and language in localization so addresses them as much as possible cross-functionally. I truly appreciate his kind support and availability for such a global team as ours despite the time differences, and his advice and insights not just limited to work but also in career and life in general! Wherever he goes, Andy will be the catalyst for your successful international growth.

Sebomi
Korean Localization
Andy has been the pillar of Tinder’s International Growth. His contributions in growing company’s outreach is immeasurable. Andy is awesome to work with, a perfect team player. Andy is always ready to help out his fellow workers. His communication is great as he makes sure all the stakeholders are informed timely. Would love to work with him again as world is too small!

Utkarsh B.
Principal Engineer
Andy is a great team player, helpful, friendly, and a helpful co-worker. He is knowledgeable of localization/internationalization best practices. I am impressed with Andy’s technical skills which makes it easier to converse with him and explain the technical challenges/implementation details. Andy quickly ramped up to our localization implementation on all four platforms. He always patiently answered all my questions and made himself available to resolve all pending issues. It was a pleasure working with Andy and I look fwd. to working with him!

Sagar H.
Product Leader

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Top Posts
- App Store Optimization (ASO)
- App store localization
- Localization (l10n)
- Search Engine Optimization (SEO)
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