About Andy

Expert in Localization, ASO, International SEO by day, Passionate traveler, foodie, and culturalist blogger by weekend.

Andy Andersen is an expert in international product expansion. He takes a holistic approach to developing a strategy for both individual products and portfolio companies alike, drawing on over 10 years of hands-on experience in the industry. As both a consultant and full-time employee, he’s built foundational programs for well-known global companies and startups. He’s skilled in helping to unlock market opportunities and de-mystify the mechanisms behind running a multi-market operation.

Andy led the product localization team at Tinder where he oversaw internationalization (i18n), localization (l10n), and organic App Store Optimization (ASO) & Search Engine Optimization (SEO). His team of 15 direct reports drove initiatives that helped contribute to the product’s market penetration in over 230 territories and more than 150 languages.

As a product leader, Andy builds the internationalization infrastructure that teams need with a focus of not only growing sustainable but utilizing the latest technologies and workflows. In the translation and localization space, Andy has experience working as a language service provider or LSP as well as from the buyer side as an operator. He’s scaled products in both B2C and B2B categories for millions of end users.

In his most recent endeavors, he’s been experimentally focused on integrating the latest in AI tech with traditional workflows to enable teams to work faster while minimizing the loss of quality that machine translation can often bring.

Andy’s work has been featured in a variety of industry publications, podcasts and conferences. He’s written for Multilingual Magazine, spoken at the LocWorld conferences, participated in podcasts on topics ranging from ASO to work-life balance.

To get in touch and start your international expansion journey, reach out to Andy.